Goodbye landing pages
Facebook has taken away the ability for fan pages to push "nonfans" or those not logged in to customized landing tabs.
Now, only authenticated pages or those with more than 10,000 fans can push people to those landing tabs. Instead, you now only can push fans to your wall or the info tab.
Read more on the announcement here.
Many small businesses are lamenting this change, as they say the landing tabs are the only way they can recruit new fans without paying for an ad campaign.
Others don't think the change will make that much of a difference.
I, for one, have made significant use of the landing tabs, and don't like this change. But it's not in our control, so you adapt and move on.
The lack of landing tabs will make your profile image that much more important, and I've really taken to these vertical designs that offer a lot more information.
For some good examples of that check out the Savannah CVB's Facebook page, along with that of Mashable.
I recently started playing with these vertical designs and hooked up my friend's Lowcountry Child fan page.
How do you think brands will adapt to this change?
Update at 3:30 p.m. 5/20 - More potential work-arounds for Facebook's landing page change
Update at 8:30 p.m. 5/20 - Seems Facebook has backtracked from yesterday's decision on landing tabs, and now is allowing them for pages of less than 10,000 fans, making this post irrelevant, though I still do like the vertical profile images.
Thursday, May 20, 2010 at 8:46AM 1 Comment 
View Printer Friendly Version
Email Article to Friend
Reader Comments (1)
This is a good article,thank you for your share,I like it very much.Our products are superior in quality and moderate in price and are sure to be saleable in your market,by virtue of this superior quality, this product is often sold out in many areas. This new product is really much better than the previous one. You have to try it to believe it.iwc repicas|