Lowcountry Geek

Seems an overwhelming majority of my blogs begin with a question; or, to be more accurate, a form of skepticism.

In this case I’m referring to the value of social media.

Even those who recently have jumped on the social media bandwagon still question the Return on Investment (ROI) for a social media campaign.

“How much is my fan page worth in earned marketing?”

“Will I make my money back?”

“Is it effective?”

Vitrue, a social media company out of Atlanta, thinks it has a formula that will help you answer that question.

Vitrue has come up with a Social Media Evaluator. Basically you plug in the url for your Facebook fan page and it spits back an annual page value based on the page’s most recent 30 days of activity.

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